You discover a partner's family member is suggested for an SEO role despite a lack of quality work. What is your best course of action?

The choice to present research on SEO best practices to stakeholders is a proactive and constructive approach in this situation. By doing so, you emphasize the importance of quality and informed decision-making when selecting individuals for crucial roles, especially in specialized areas like SEO. This action not only helps in fostering a culture of professionalism and competence within the organization but also educates stakeholders about what constitute effective SEO strategies and practices.

This choice provides an opportunity to highlight the significance of data-driven decisions rather than relying solely on personal relationships or familial ties. Presenting research can lead to informed discussions about qualifications and performance metrics that are essential for the role, ensuring that any potential candidate is evaluated based on merit rather than personal connections.

Additionally, this approach opens the floor for dialogues and could lead to considerations of more qualified candidates, aligning the team's objectives with best practices in the industry. It sets a precedent for making decisions that support the organization's goals instead of favoring personal relationships, ultimately leading to better project outcomes and enhanced credibility in the long run.