Who owns the content of a photo submitted by a guest blogger who is an employee?

Study for the Accreditation in Public Relations Exam. Enhance your skills with quizzes and detailed explanations. Get ready to excel and demonstrate your PR expertise!

The correct choice indicates that the organization owns the content of a photo submitted by a guest blogger who is an employee. This is grounded in the principle of work-for-hire, which typically applies when employees create content as part of their job responsibilities. When an employee produces work within the scope of their employment, the employer generally retains ownership of that work, including photos, content, and other creative outputs.

In this case, since the blogger is an employee, the photo submitted is considered part of their job responsibilities, and therefore, it legally belongs to the organization. This ownership grants the organization the right to use the photo in promotional materials, on their website, and in other professional contexts without needing to seek additional permissions from the employee. Understanding the legal framework regarding intellectual property and employment is crucial for public relations professionals, as it helps clarify rights and responsibilities concerning creative content.

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