Which statement is correct regarding the use of photos in advertising?

The correct answer is that photos can be used only if written permission is obtained. This statement highlights the importance of intellectual property rights and consent when utilizing images in advertising. Obtaining written permission ensures that the rights of the photographers, as well as the subjects depicted in the photos, are respected and legally protected. It protects the company from potential legal disputes that can arise from unauthorized use of images and ensures ethical practices in advertising.

Using photos without proper consent can lead to issues ranging from copyright infringement to privacy violations. Hence, this statement emphasizes the necessity of following legal protocols in order to maintain professionalism and uphold the rights of individuals and creators in various contexts, particularly in advertising where public visibility is prominent.

In contrast, other statements may suggest a misunderstanding of these consent issues in advertising. For example, the notion that a company automatically owns all photos simply because they were paid for overlooks the legal stipulations that may still apply regarding licensing and copyright transfers. Similarly, the assumption that employees or family members do not need consent when their images are used can lead to ethical and legal problems related to privacy rights. Thus, understanding the necessity of obtaining permission is crucial for any advertising entity.