Which section of the APR exam assesses strategic planning?

The Research and Planning section of the APR exam is designed to assess a candidate's understanding and application of strategic planning within public relations. This section emphasizes the importance of establishing measurable goals, conducting thorough research, and developing strategies that align with organizational objectives. It focuses on the systematic process of identifying issues, analyzing relevant data, and formulating plans to effectively reach target audiences and achieve communication goals.

Strategic planning in this context encompasses a variety of activities, including situational analysis, setting objectives, identifying key messages, and selecting appropriate communication tactics. Understanding these components is crucial for public relations professionals to create effective and sustainable communication strategies that address organizational needs and stakeholders’ expectations. Therefore, this section is critical for evaluating a candidate's ability to engage in thoughtful and impactful planning processes in the field of public relations.