Which PRSA value is compromised when there is a lack of transparency in promotional events?

The value of honesty is significantly compromised when there is a lack of transparency in promotional events. Honesty, as a core principle in public relations, emphasizes the importance of open and truthful communication. When a promotional event lacks transparency, it means that there might be hidden agendas, misleading information, or a failure to disclose relevant facts to stakeholders and the public. This absence of clarity can lead to misinterpretations and distrust, which undermine the credibility of the organization and its communication efforts.

Transparent communication helps build trust and fosters positive relationships between organizations and their audiences. By maintaining honesty in all communications, particularly in promotional contexts, public relations professionals uphold their responsibility to provide accurate and complete information. Therefore, when transparency is lacking, the essence of honesty is directly affected, compromising the ethical standards expected in the field.