Which organization administers the APR credential?

The organization responsible for administering the APR credential is the Universal Accreditation Board (UAB). This body sets the standards and guidelines for the accreditation process in public relations and is composed of representatives from various professional organizations in the PR field. The UAB is focused on enhancing the professionalism and credibility of the public relations profession through the accreditation process.

The APR credential signifies that a PR practitioner has demonstrated a high level of competence and knowledge in the field, which is evaluated through a thorough examination process managed by the UAB. This accreditation serves as a mark of distinction that recognizes individuals who have met the rigorous standards set by the board.

In contrast, the other organizations mentioned, such as the Public Relations Society and the American Communication Association, focus on various aspects of public relations and communication but do not specifically administer the APR credential. Similarly, the Global Communications Council serves a different role in the communication landscape and does not manage this particular accreditation, making the Universal Accreditation Board the correct answer.