Which organization administers the APR credential?

The Universal Accreditation Board (UAB) administers the APR credential, which is crucial for recognizing the professional competency of public relations practitioners. The UAB ensures that the accreditation process aligns with standards and practices that reflect the evolving field of public relations. This organization oversees the accreditation process, including the development and management of the exam, ensuring that it meets industry benchmarks and reflects current knowledge and skills in public relations.

This emphasis on the UAB's role highlights its responsibility for maintaining the integrity and value of the APR designation. By having a dedicated board that administers the credential, practitioners can be assured that the accreditation process is rigorous and credible, which ultimately enhances the professionalism of the field.