Which core value does the PRSA Code of Ethics emphasize?

The PRSA Code of Ethics emphasizes advocacy, honesty, expertise, independence, loyalty, and fairness as its core values. Advocacy reflects the commitment to support the interests of clients and stakeholders. Honesty underscores the importance of truthfulness in all communications. Expertise highlights the necessity for professional knowledge and skill in practice. Independence denotes the obligation to provide objective counsel. Loyalty speaks to the necessity of being faithful to those whom you represent, while fairness emphasizes dealing with all stakeholders fairly.

These values collectively guide public relations professionals in maintaining ethical standards and fostering trust with their audiences. This foundational framework helps in ensuring that practitioners operate with integrity, which is essential in building and maintaining a positive reputation for both organizations and individuals in the field.