When evaluating media coverage, what does quality involve?

Quality in the context of evaluating media coverage involves the relevance of the coverage to the target audience. This is vital because media coverage that resonates with the audience's interests, needs, and demographics can have a more significant impact on their perceptions and behaviors. It ensures that the messages conveyed through the media are tailored to the intended audience, facilitating effective communication and engagement.

Media coverage that lacks relevance might not capture the attention of the target audience, regardless of the number of articles published, the speed at which they are released, or endorsements from influencers. While these other factors can contribute to the overall media landscape, they do not directly relate to the quality of how well the coverage meets the informational needs and preferences of the intended recipients. Hence, evaluating the quality of media coverage fundamentally hinges on its relevance and the alignment with audience expectations.