What is one of the main outcomes expected from media training?

Improving overall communication effectiveness is a primary goal of media training. This form of training equips individuals, especially those in public relations or spokesperson roles, with the skills to convey their messages clearly and effectively across various media platforms. Participants learn how to articulate their thoughts, respond to questions, manage challenging situations, and engage meaningfully with the media. This enhanced communication capability not only strengthens the individual's message but also helps foster a positive relationship with media representatives and the public.

While the other choices present aspects that may be relevant in certain contexts, they do not capture the primary focus of media training. Avoiding all media contact would defeat the purpose of engaging with the media, and focusing solely on scripted messages limits the adaptability necessary in dynamic interview scenarios. Enhancing social media skills, while increasingly important, is just one component of a more comprehensive communication strategy that media training addresses.