What is formative evaluation?

Formative evaluation refers to an assessment that is conducted during the development and implementation of a program, with the primary purpose of improving its processes and outcomes. This type of evaluation focuses on gathering feedback and data while activities are ongoing, allowing for real-time adjustments and enhancements. By identifying strengths and weaknesses during the course of a program, practitioners can make informed decisions that enhance effectiveness and ensure that goals are met more efficiently.

The focus on improving aspects of the program sets formative evaluation apart from summative evaluation, which typically occurs at the conclusion of a program to assess its overall success. Formative evaluation may involve qualitative and quantitative methods but is primarily concerned with the utility of the results to refine and shape the ongoing efforts. This proactive approach supports continuous learning and adaptation, making it an essential tool in program management and strategic communication.