What ethical principle is violated by using hidden cameras to record guests' reactions at a PR event?

Using hidden cameras to record guests' reactions at a public relations event violates the principle of transparency. In public relations practice, transparency involves being open and honest with stakeholders about the methods and intent of communication activities. Hidden cameras create a deceptive environment where guests are not fully informed about the recording, undermining their ability to provide informed consent.

Transparency is crucial in building trust between PR professionals and the public. It assures stakeholders that the information they receive is reliable and that their participation is voluntary and respected. Recording guests without their knowledge prevents genuine engagement and can damage the integrity of the event and the organization hosting it. This breach of transparency can lead to negative perceptions of the organization and may have long-term repercussions on its reputation.

While honesty also plays a role in ethical communication, transparency specifically addresses the need for open disclosure about the methods used in gathering information. Maintaining accountability ensures that organizations take responsibility for their actions, and advocacy focuses on defending a cause or promoting an idea; however, these do not directly relate to the specific issue of using hidden cameras without consent.