What ethical principle is violated by using hidden cameras to record guests' reactions at a PR event?

The ethical principle that is violated by using hidden cameras to record guests' reactions at a PR event is transparency. In public relations, transparency is crucial to building trust between practitioners and their audiences. It involves being open and straightforward about the practices and intentions involved in communication efforts.

When hidden cameras are used without the consent of the participants, it undermines the expectation of openness and can create a deceptive situation. Participants might believe they are enjoying a private or candid moment without realizing that they are being recorded for public or promotional purposes. This lack of disclosure can lead to feelings of betrayal and can damage both individual relationships and the overall credibility of the PR campaign.

Transparency not only fosters trust but also aligns with ethical standards in PR practice, which emphasize the importance of honesty and clarity in all forms of communication. By failing to inform guests about the recording, the organization is not upholding this principle, leading to potential backlash and a loss of stakeholder confidence.