What does the term "stakeholders" refer to in public relations?

The term "stakeholders" in public relations encompasses a wide range of individuals and groups who have an interest, investment, or concern in the organization's actions, decisions, and overall performance. This includes not just employees and shareholders, but also customers, suppliers, community members, media representatives, government agencies, and other entities that may be affected by or can affect the organization's activities.

By understanding this broader definition, public relations professionals can effectively identify and engage with stakeholders to foster positive relationships, address concerns, and communicate relevant information, ensuring that all voices are considered in the organization's strategic decisions. This holistic view of stakeholders is essential for developing effective communication strategies and maintaining the organization's reputation.