What does "PR" stand for in the communication industry?

In the communication industry, "PR" stands for Public Relations. This term encompasses the strategic communication processes that build mutually beneficial relationships between organizations and their publics. Public Relations professionals manage the flow of information and help shape public perception by communicating key messages to target audiences.

Public Relations activities include media relations, crisis management, community engagement, and reputation management, all aimed at fostering a positive image and establishing trust with stakeholders. The term is widely recognized within the industry and by the general public as representing the practice of managing the relationship between an organization and its audiences. Understanding this foundational concept is crucial for anyone involved in communication and is the reason why C is the correct choice.