What distinguishes a press release from a news alert?

The distinction between a press release and a news alert primarily lies in their format and purpose. A press release is typically more formal and detailed, designed to provide comprehensive information about an event, product, service, or significant newsworthy development. It includes background information, quotes from relevant stakeholders, and supporting details that present a well-rounded narrative. This clarity and depth make press releases suitable for journalists and media outlets seeking thorough reports for stories.

In contrast, a news alert is usually shorter, more immediate, and serves to quickly inform media representatives or the public about breaking news or urgent updates. Its goal is to grab attention quickly rather than provide extensive context.

The other options do not accurately differentiate the two: press releases are not limited to financial stakeholders or internal distribution, and they do not inherently contain graphics while news alerts do not. Instead, the focus is on the level of formality and detail, which is why recognizing the comprehensive nature of press releases sets them apart.