Name one of the four models of public relations proposed by James Grunig.

Study for the Accreditation in Public Relations Exam. Enhance your skills with quizzes and detailed explanations. Get ready to excel and demonstrate your PR expertise!

The choice of "Press Agentry, Public Information, Two-Way Asymmetrical, or Two-Way Symmetrical" as one of the four models of public relations proposed by James Grunig is correct because these models represent foundational approaches to public relations practice that Grunig developed in the late 20th century.

Grunig distinguished these models to illustrate different communication strategies and their effectiveness based on the nature of the communication flow and the level of feedback between the organization and its publics.

  • The Press Agentry model is primarily focused on persuasion and publicity, where the communication is mainly one-way from the organization to the audience, often without seeking feedback.

  • The Public Information model emphasizes the dissemination of accurate, truthful information to the public, acting more as a source of information than as a mere propagandist.

  • The Two-Way Asymmetrical model allows for two-way communication but is still imbalanced, as the organization's interests take precedence over those of the public.

  • The Two-Way Symmetrical model represents an ideal approach where communication is balanced and the organization actively seeks to understand and address the concerns of its audience, fostering mutual benefits.

Understanding these models provides essential insights into the evolution of public relations methodologies and helps practitioners choose

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy