As a PR director, what should you communicate to an employee requesting copies of company event photos taken by an outside photographer?

Communicating that the photos will be shared once approved for use is essential because it reflects the importance of maintaining a structured process within the organization. This process typically ensures that all materials portraying the company adhere to the established brand guidelines and legal standards. It protects both the company and individuals involved by ensuring that the photos do not unintentionally violate any copyright issues or confidentiality agreements. It also assures the employee that there is a protocol to follow, thereby promoting a culture of accountability and professionalism.

This response appropriately balances employee requests with the necessary governance around company assets, emphasizing respect for the creative process while ensuring compliance with any relevant policies. It also sets clear expectations regarding the timeline for receiving the images, which can help in planning future communications or marketing strategies. This approach reinforces the role of the PR department in managing the organization’s image and legal considerations effectively.